The best copy is warm and engaging and can bring any subject alive. (It’s also clean, efficient and search-engine friendly.) And the way copy comes alive is when it tells a story that makes people care.
That’s what I do. That’s my thing. I look for stories that will make people care.
I’ve made people care about getting lost on remote English hillsides and on Greek buses going the wrong way , I’ve made people care about the lunch they’re not yet having- and I’ve made people care about boredom itself.
I like making people care. It’s fun.
(Also, occasionally, slightly evil. That’s fun too.)
Whatever I’m writing for you, whatever the subject matter is, I’ll have them reading to the end and caring about what you have to say.