
“What, another one?”
At the TBU Conference a couple of weeks ago, the inestimably sage John O’Nolan of the WordPress UI team suggested we all read a particular self-help book.
Regular readers – hey, allow me my illusions – will know my relationship with self help books is an uneasy one. But (a) John clearly Knows Stuff, and (b) hey, another book on the pile can’t hurt. So I went to Amazon, found the Kindle edition was on special offer, and one click and £4.49 later, I’m reading about a guy conquering the world with a wine-tasting video blog.
I dearly hope you just followed that last link, and watched Gary Vaynerchuk doing his thang. If you’re anything like me, after 10 seconds of intro your first reaction is “euww“. He’s a showman, in the brash, nervy, wildly gesticulating fashion so characteristic and so lampoonable with web TV shows. And I hope you remained like me enough to keep watching beyond that intro, to the point where you realised this is a smart, genuine bloke who (past the ludicrous introduction) is simply being himself in front of the camera. Especially at the end. It’s hard to not respond to that kind of authenticity.
Ditto his book, Crush It: Why Now Is The Time To Cash In On Your Passion. (more…)



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